From Leap of Faith to Award-Winning Broker: How Frontline Financial Built Momentum with Fintelligence
When Sham Martyn reflects on how Frontline Financial Asset Solutions began, it wasn’t part of a long-term plan.
It started with a moment.
“I just felt like I needed something more,” Sham says. “I didn’t really know what I was looking for at the time. I just knew I needed growth.”
After stepping away from his previous role, Sham took a (very) short break to reset. Within a week, he had made the decision to start his own brokerage with his friend and Partner Hassan Arif JP.
“It wasn’t something I had planned at all,” he says. “But it ended up being the best decision I could have made.”
Building Something New
Founded in October 2024, Frontline Financial Asset Solutions is still in its early stages, but the growth has been immediate.
Operating out of Parramatta, Sham entered a highly competitive market with a clear focus. Deliver results, keep things simple, and build a business that clients can rely on.
With over five years of experience in vehicle and equipment finance, and more than $25 million in settled loans, Sham brought both capability and confidence into the new venture.
But like many brokers starting out, the challenge was not just writing deals. It was building the right foundation to scale.
Simplicity That Drives Performance
For Sham, joining Fintelligence meant more than access to a platform. As the two-time Asset Finance Aggregator of the Year and home to 800+ brokers across Australia, Fintelligence is built around one goal: helping brokers grow. For Sham, the most immediate impact was what it did to his day-to-day.
“Technology can either be your best friend or your worst enemy,” he says. “With Fintelligence, I don’t even think about it. Everything just works.”
From the moment he logs on each day, the system removes friction from the process. Whether it is calculating serviceability, structuring a deal, or preparing a submission, Ambition Cloud guides each step.
“It’s the basics that matter most,” Sham explains. “You can have the fanciest systems, but if the fundamentals are right, everything else flows. That’s where Fintelligence really stands out.”
For consumer deals in particular, the efficiency is clear.
“You input the details and within minutes it tells you exactly what you need for submission. I can move a deal from enquiry to application in minutes – that kind of speed matters when clients are comparing deals in the market.”
Built for Brokers at Every Stage
One of the biggest advantages Sham sees is how accessible the platform is, regardless of experience level.
“Anyone could use it,” he says. “If you follow the steps, you shouldn’t have any issues with compliance or submitting deals correctly.”
That structure has been critical while balancing the many moving parts of running a business.
“As a broker, you’re doing everything. You’re running the business, managing clients, writing deals. Having a system that takes you step by step just makes life so much easier.”
Even when issues arise, the support behind the platform ensures they are resolved quickly.
“If something’s missing, I raise a ticket and it’s sorted quickly. That level of support makes a big difference.”
Beyond the platform, being part of a network of 900+ brokers means Sham has access to shared knowledge, peer experience, and a community that understands the business he is building. For a broker operating independently, that is more valuable than it might first appear.
Delivering Results in a Competitive Market
Operating in a busy market like Parramatta, Sham understands the importance of standing out.
Having access to 50+ lenders across the Fintelligence panel means clients receive genuine options with each deal structured around their specific situation rather than the nearest available product.
“It gives clients flexibility,” he says. “You’re not limited to one lender. You can actually find the right fit for their situation.”
Combined with efficient systems and strong support, this has enabled Sham to process deals quickly and deliver consistent outcomes for his clients.
Recognised Early Success
Less than 12 months after launch, Frontline Financial Asset Solutions was named Best Newcomer. The award recognises outstanding settlement performance from brokers who have recently joined and made an immediate impact.
The accolade reflects what Fintelligence is built to do: not just aggregate, but actively support brokers in building stronger, faster-growing businesses. For Sham, that support made the difference between a good start and an award-winning one.
Looking Ahead
For Sham, the focus remains simple. Continue growing, continue learning, and continue delivering for clients.
What started as an unplanned decision has quickly turned into a high-performing brokerage with strong momentum.
“It’s been a big change,” he says. “But having the right support and systems in place makes all the difference.”
And for brokers considering making the move or starting out on their own, his advice is clear.
“With the right setup, it’s a lot more achievable than people think.”
