16 years on the dealership floor. Then Eugene Maslov decided to build something that was entirely his own.
When Eugene Maslov launched Lendr360 in early 2026, he wasn’t starting from scratch. Sixteen years on the dealership floor had given him something most new brokers don’t have: a deep lender network, a loyal client base, and a clear picture of exactly where he could add value. What he was building, for the first time, was something entirely his own.
“We technically started trading in February this year,” Eugene explains. “It’s a different challenge, you’re not just writing deals anymore, you’re building a business.”
Turning Experience into Opportunity
With years of experience behind him, Eugene knew exactly where he could add value, particularly for clients who don’t fit traditional lending criteria.
“Not every client fits into a perfect box,” he says. “That’s where structuring becomes important. You need the right lenders, the right approach, and the right system behind you.”
He also didn’t have to start from zero on the client side. Around 40% of his current business comes from existing relationships.
“I’ve been in the industry a long time, so clients call me directly, they need a truck, an excavator, working capital. If you look after them properly, they keep coming back.”
Choosing the Right Partner for Growth
When it came to launching Lendr360, Eugene knew that choosing the right aggregator would be critical, not just for lender access, but for building a scalable, sustainable business.
For Eugene, the decision was straightforward. But it was also deliberate.
Having used Fintelligence in previous roles, and with several close connections already operating as brokers within the network, Eugene had seen firsthand how the platform and support model worked in practice.
“I’d already had exposure to Fintelligence before starting my own business, and I had friends in the industry who highly recommended them,” he says. “To be honest, it wasn’t even a consideration to go anywhere else — I knew it had everything I needed to be successful.”
For Eugene, the numbers backed it up. As the two-time Asset Finance Aggregator of the Year, Fintelligence offered exactly what he needed to build at scale.
“The cost is minimal compared to what you get,” he says. “But more importantly, you get access to a wide range of lenders, plus the system and automation to actually run your business properly.”
With access to 50+ lenders, from major banks to non-bank and private funders, Eugene can focus on finding the right fit for each client rather than fitting clients into the nearest available product.
Building for Scale from Day One
From the outset, Eugene adopted Ambition Cloud as the backbone of his operations, using it not just to manage deals, but to create a repeatable, efficient process.
“The system is built in such a way that you can automate a lot of your communication,” he explains. “Emails, SMS, templates – you don’t have to start from scratch every time. You just click a button and it’s done.”
This level of structure has allowed him to move quickly without compromising quality, something he sees as essential for long-term growth.
“You have to build your system in a way that satisfies both the client and the lender. That’s how you keep growing, you can’t afford mistakes.”
Early Momentum
Just a few months in, the results are already clear.
What started as a one-person operation has quickly gained traction, with consistent deal flow and growing demand, to the point where Eugene is already planning his first hire in just two months.
“It’s busy – busier than I expected this early on,” he says. “The goal now is to grow and make it sustainable.”
For Eugene, that growth isn’t just about volume, it’s about building a business that can scale without losing control or consistency.
Looking Ahead
For Eugene, the goal has always been the same: build something sustainable for his clients, his lenders, and his business long-term. With Fintelligence as his partner in growth, the foundation is already in place to do exactly that.
“The hardest part is getting clients. But if you do a good job, they come back, and that’s how you build momentum.”
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